The Most Complete Laugavegur Store Review Ever

Words by Sveinn Birkir Björnsson
{Red Green}A Sporty lifestyle wear for both sexes from the Danish Red Green label. Scandinavian influences are apparent with wool coats, sweaters and shirts dominating. Laugavegur 1. {Elm Design Team} A favourite of American talk show host, Oprah Winfrey, who has been seen wearing ELM clothing on her show. This Icelandic label focuses on designing clothes that can be worn in many different ways. Laugavegur 1. {Verslunin Vísir} Old stores are always interesting. The sense of history and time passed makes the shopping experience all the more pleasing. This grocery store has been an integral part of Laugavegur for over 90 years. It is reminiscent of the way shopping used to be done in Iceland before the age of the supermarket. Laugavegur 1. {Jurtaapótek Kolbrúnar Björnsdóttur} Kolbrún Björnsdóttir follows a rich and old Icelandic folk tradition of making herbal medicine, ointments and oils for various remedies. In the old days, she would probably have been burnt at the stakes. Laugavegur 2. {Kofi Tómasar frænda}A mainstay in Icelandic bar culture. Small space, big charm, a bar/café located in the basement of an old house. Usually full to the brim on weekends, although ten people will establish a crowd in there. Laugavegur 2. {The Bagel House} Bagels and sandwiches, large selection of combinations of different sort of bagels and fillings. Tasty and fast at an affordable price. Laugavegur 2. {Enrico’s Bistro & Wine Bar} A stylish restaurant with good lunch specials, and an extended a la carte menu. Take-away available. Laugavegur 3. {Lífstykkjabúðin} Lífstykkjabúðin has been selling ladies underwear and nightgowns to the women of Reykjavík since 1916. That is some serious experience in underwear retailing. Laugavegur 4. {Vikivaki} Iceland has a rich tradition of small shops or kiosks (commonly referred to as “sjoppa” in Iceland), selling newspapers, hot dogs, candy and cigarettes. These shops have been gradually retreating as gas station and convenience stores have taken a lot of their business. Vikivaki is one of the few originals left, and as a sign of how old fashion and true to its roots this store is, they refuse to accept any sort of electronic payment, such as credit or debit cards. Here it’s cash only. Laugavegur 5. {Jón Sigmundsson Skartgripaverslun} One of Reykjavik’s oldest stores. Opened in 1904, it still remains in the same family, with the fourth generation of goldsmiths gradually taking over the business. In-store design and production of unique jewellery. Laugavegur 5. {101 Sport} This old shed has been supplying Icelanders with sporting goods for decades. It used to house a Nike store, as the swoosh logo on the roof would suggest. Now it is a general sporting clothes store, dealing mostly in Adidas and Puma, along with Iceland’s own Zo-On outdoor wear. Laugavegur 6. {Kisan} There is no clear identity or common theme noticeable, but Kisan has a wide range of beautiful and expensive things from different directions. Books on architecture, cosmetics, children clothing and handbags. Laugavegur 7. {Trilogia} Expensive women’s fashion boutique, with a selection of dresses, coats and accessories. Minimalistic interior, displaying a local artist. Laugavegur 7. {} There is a lot more to GSM accessories than one would think. Besides the practicality of some of the gadgets available, they also make a bold fashion statement. Laugavegur 8. {Hattabúð Reykjavíkur} Stores with obscure specialities are fun, like the Reykjavík Hat Shop, which has been selling hats to the ladies of Reykjavík for a long, long time. Laugavegur 8. {Nálin Hannyrðaverslun} Fabric, yarn, knitting instruments and embroidery. The one-stop for the DIY fashion enthusiast. Laugavegur 8. {Asía Restaurant} One of the oldest Oriental restaurants in Reykjavík. Offering a wide array of Chinese-style fish, prawn, beef and chicken dishes. Lunch is a bargain at ISK 950 for three courses and you can expect to pay about ISK 1400 for dinner. Laugavegur 10. {Ítalía} An Italian restaurant, where you might actually run into Italians, which is always a good sign for an Italian restaurant. Quality food and service at moderate prices. Laugavegur 10. {Bar 11} “I want to rock and roll all night, and party every day.” New York rockers Kiss might actually have been singing about this rock bar and late night party venue. Laugavegur 11. {Skarthúsið} Accessories galore. No matter the outfit, there is something here to match it. An endless source of glittering stuff. Laugavegur 11.
{Lakkrísbúðin} A recent addition to the flora of progressive design stores, featuring up and coming international and Icelandic clothing designers. Lakkrísbúðin. Laugavegur 12. {Oni} Not a lot of space, but a lot of imagination. A clothing designer with a really unique style. Laugavegur 12. {Rauði krossinn} The Red Cross secondhand clothing store is a good source of alternative looking suits. The added incentive would be supporting a good cause. Laugavegur 12.
{Lush} One of over 200 Lush stores worldwide. The experience of buying a soap at Lush could best be described as scented. Bath salts and oils for the optimal bathing experience. Laugavegur 13. {4-4-2 Nike Football Shop} The name is a dead give-away. All Nike, all football. Laugavegur 13.
{Gullkúnst Helgu} Icelandic jewellery by designer and goldsmith Helga Jónsdóttir. Laugavegur 13. {Tiger} The only true budget store in Reykjavík. Anything on display is available for 200 or 400 ISK. The self-powered flashlight remains a Grapevine favourite. Laugavegur 13. {Síminn} The bigger of the two telephone companies, answering all of your communication needs. Phones, mobile phones or Internet. Pre-paid packages available. Laugavegur 15. {Hjá Magna} Iceland’s favourite store. Collection of cardboard game, playing cards and jigsaw puzzles. A non-ending stream of fun. Also a good place for mint- and stamp collectors. Laugavegur 15. {Franch Michelsen} Another golden oldie. Watchmaker Franch Michelsen established the store in 1909 and it has been carrying the tradition of fine craftsmanship ever since. Laugavegur 15. {Lyfja} Basically, a drugstore, but like all Icelandic drugstores, it also sells a variety of cosmetics and beauty products. Laugavegur 16. {Illgresi} One of Reykjavík’s most unique shops is found in the alley between Laugavegur 15 and 17. Surrounded by walls that double as a graffiti gallery, and a little garden and outdoor music to enhance the viewing experience. There is never a dull moment. On the inside it serves as a warehouse for old jeans and other secondhand clothing. Laugavegur 17. {Du Pareil au Même} Commonly referred to as the “French store” by Icelanders. This children’s clothing store, offering affordable prices and a proven brand, has been a favourite among Icelandic mothers for a long time. Laugavegur 17. {Mál og Menning} A bookstore, carrying inter-national newspapers and magazines as well as Icelandic and foreign books. A good selection of foreign language books on Iceland. On the second floor is café Súfistinn, a nice place to enjoy a good book. Laugavegur 18. {Indókína Restaurant} A nice variety of Indonesian, Chinese, and Vietnamese specialities. The atmosphere is very warm and cozy. Laugavegur 21. {Dressman} Norwegian label, selling gentleman’s casual wear and suits at rock bottom prices. Has become one of Europe’s most popular chains with nearly 400 stores. Laugavegur 20. {Café Oliver} A modern looking and popular café / bistro, ideal for brunching, lunching, snacking, and at night, drinking. Opens at 8 in the morning, a good time to grab a Grapevine favourite: The continental breakfast. Laugavegur 20. {1928} Furniture and home accessories, some of it custom made for 1928. Old-fashioned wooden chests are a popular item. Laugavegur 20b. {Á næstu grösum / First Vegetarian} Organic vegetarian restaurant. Choice materials and nutritional value are a key focus with one vegan and one wheat-free dish always on offer. Reykjavík’s only vegetarian restaurant licensed to sell alcohol. Take-away available. Laugavegur 20b. {Dead} “One who fears death does not enjoy life.” Motto of local artist Jón Sæmundur, whose skull-adorning Dead t-shirts and blazers have been extremely popular. Among his prestigious clientele are Metallica’s Kirk Hammett and filmmaker Quentin Tarantino. Laugavegur 20b. {Kaffi Hljómalind} Organic café, serving vegetarian dishes, and fair-trade products only. Kaffi Hljómalind is a non-profit co-operative which aims to be a positive influence on society with all profits donated to charity. Also available are Blackspot Sneakers. Laugavegur 21. {Kaffi 22} One of Reykjavík’s longest lasting bars. Weekends usually offer a crowded dancefloor on the 2nd floor. Open into the wee hours. Laugavegur 22. {Restaurant Angelo} Angelo’s menu consists of daytime bistro menu along with freshly ground coffee drinks and a la carte menu at night and on weekends. The bar is open for afternoon and evening drinks. Angelo’s main emphasis is on Icelandic ingredients with a Mediterranean touch. Laugavegur 22a. {Guðlaugur A. Magnússon} Gold- and silverware, traditional jewellery, but main line of production is silver cutlery. Laugavegur 22. {Te og Kaffi} Commitment to excellence in coffee making and an extensive pastry selection. The art deco interior and big windows offer a cozy atmosphere. Laugavegur 24. {Gleraugnamiðstöðin} A part of a Danish chain of opticians, Profil-Optik. Offering a range of high-end designer glasses. Laugavegur 24. {Papilla} Hair salon, wig consultants. Laugavegur 25. {Liverpool} Serving generation after generation of Icelanders with toys. Every child’s favourite part of Laugavegur. Laugavegur 25. {Olsen} Ladies fashion, wide selection of elegant ladies suits and coats. Outlet store selling older items at reduced prices in the basement. Laugavegur 25. {Skífan} The biggest selection of music, computer games and DVDs in central Reykjavík. All popular titles and a wide array of Icelandic titles. Laugavegur 26. {10 dropar} “I’ll take ten (drops)” is the Icelandic way of saying: I want coffee. This small coffeehouse has been serving ten drops longer than most cafés in central Reykjavík. A fact that should inspire confidence in even the most meticulous coffee critic. Laugavegur 27. {Mondo} Cocktail dresses and nightgowns for a refined evening out. Laugavegur 27. {Hár gallerí} Yes, it is a hair salon. Laugavegur 27. {Te og kaffi - Store} The tea and coffee specialist. Sells a variety of gourmet coffee types and exotic tea of the highest quality. Laugavegur 27. {Ósóma} Iceland’s most innovative t-shirt designers, inspired by street art… or is it the other way around? The Be Kind logo, featuring the Icelandic sheep is an Icelandic classic. Laugavegur 28. {Joss} Ladies fashion, with an extended selection of leather jackets. Laugavegur 28. {Brynja} The only hardware store in central Reykjavík, and the oldest one still operating in town, established in 1919. Locals claim that if you can’t buy it at Brynja, you simply don’t need it. Laugavegur 29. {Dogma} “For those about to rock, we salute you.” A good collection of rock and roll t-shirts and accessories as well as t-shirts by Icelandic designers. Laugavegur 30. {Dillon} A favourite among thirsty Reykjavík rockers. Most nights there is a DJ serving the crowd with some good ol’ rock and roll. Laugavegur 30. {Madina} Cosmetics and make-up studio. Laugavegur 30a. {Kirkju-húsið} Owned and run by the state church, Kirkjuhúsið (the Church House) houses a publication and a bookstore, selling Christian books and other religious items. Laugavegur 31. {Rokk og rósir} Recent addition to the flora of young women’s fashion shops. Mostly secondhand clothes. If you spend some time, you are likely to dig up a hidden gem. Laugavegur 32. {Sjáðu} This old house is the birthplace of Iceland’s only Nobel Prize laureate, author Halldór Laxness. It now hosts an optician and his store. Laugavegur 32. {Birta úr og skart} A recent addition to Laugavegur is yet another store specialising in watches and jewellery, relocating to Reykjavík after serving the eastern part of Iceland for years. Laugavegur 33. {Hversdagshöllin} The old-fashioned Icelandic “sjoppa,” complete with hot dogs and soda. Laugavegur 33. {Ozio Collection} A branch of the Danish Ozio shoe label, dealing in women’s shoes, leather boots and accessories. Laugavegur 33. {Guðsteinn Eyjólfsson} Refined and prestigious gentleman’s clothing. A indis-pensable member of Laugavegur with decades of experience. Always a reliable bet. Laugavegur 34. {Monte Carlo Casino Club} Grab a beer and wait for an opening at the slot machines. Any move for the slot machines will be met with fierce competition. Laugavegur 34. {Boutique Realm} Ladies, dresses… lady dresses. Elegant ladies fashion. Laugavegur 35. {Gleraugnabúðin} Contact lenses and glasses. Yes… It is an optician. Laugavegur 365. {Sandholt bakarí} Sandholt is generally regarded as the best konditori in the Reykjavík area. Good coffee and heavenly pastry. Laugavegur 36. {Or} The modern and minimalistic interior reflects the style that the Or goldsmiths have developed in their jewellery. Laugavegur 37. {Safn} The opposites stand out as this old wooden house hosts Safn, Reykjavík’s Museum of Contemporary Art. Inside, visitors will find contemporary Icelandic and international artists, exhibited on three floors. Works from permanent collection are featured alongside ongoing exhibitions. Open Wed. – Sun. Admission is free. Laugavegur 37. {Ecco} Dealing exclusively in Ecco shoes. Laugavegur 38. {Kós} Icelandic leather products. Equally serves both motorcycle enthusiasts and the more fashionably minded. Custom designs from Icelandic leather available. Laugavegur 39. {GuSt} Feminine and modern clothes by local designer Guðrún Sveinbjörnsdóttir. Fish leather and Icelandic wool are her weapons of choice. Laugavegur 39. {Iðunn} A fashion store, selling clothes from Ralph Lauren and Polo jeans. Laugavegur 39. {Rossopomodoro Restaurant} A recent addition to Laugavegur restaurant flora is a Rossapomadora franchise. The idea is to bring real Italian (Naples, to be exact) cooking to the world. Laugavegur 40. {Soho} Getting a haircut on Laugavegur comes down to selecting from the wide array of salons. This one has acquired a good reputation for quality work. Laugavegur 41. {Villtar og vandlátar} Villtar og vandlátar (wild and picky) clothing store for selective women apparently. Natural fabrics are predominant. Laugavegur 34. {Puma búðin} As the name would suggest, Puma-brand sporting goods retailer. Laugavegur 42. {Gullsmiðja Hansínu Jens} A distinctive and elegant line of jewellery by goldsmith Hansína Jensdóttir. Laugavegur 42. {Vínberið} Fruits and vegetables available outside and delicate Belgian chocolate available inside. Reykjavík’s guilty pleasure store. Laugavegur 43. {Levi’s store} Jeans and other Levi Strauss fashion garments. Laugavegur 44. {Brim} Skateboarding and street clothing, selling Icelandic label Nikita, for girls who ride. Laugavegur 44. {Jólamarkaður Sólheima} Sólheimar is a self-sustained community for people with special needs, inspired by the theories of Rudolf Steiner. The products of the various workshops run in the community are sold here. All products are ecological and the profits are used to further development at Sólheimar. Lauga-vegur 45. {Allt smart} Ladies underwear in various colors, shapes and sizes. Laugavegur 46. {Herrahúsið} One of Reykjavík’s older and more prestigious suits and gentleman’s attire supplier. Experienced and qualified staff. Laugavegur 47. {Kokka} All the toys needed to furnish a modern and really, really stylish kitchen. Laugavegur 47.
{Guðbrandur Jósef Jezorski gullsmiður}
Icelandic jewellery, making use of Icelandic stones and lava. Unique creations that have gained recognition. Laugavegur 48. {KRON} Iceland’s ever-popular supplier of Campers and other fashionable shoes for both genders. Also sell clothes on Laugavegur 55. Laugavegur 48. {38 Þrep} The modern and minimalistic interiors underscore the elegant design of the shoes and leather boots at this popular shoe store. Laugavegur 49. {Brilliant} A goldsmith, designing and manufacturing jewellery and selling watches. Laugavegur 49. {Oro skart} Another goldsmith designing and selling unique jewellery. Laugavegur 50. {Englabörn} The toddler’s fashion store. Fashionable brand names in children’s sizes. Laugavegur 51. {La Vida} Olive oils, vinegar, tea and pasta along with lifestyle items of the highest quality. The warm apple cider is a Grapevine recommendation. Laugavegur 51. {Gull og silfur} Chalk the goldsmiths down for another store on Laugavegur. This one claims to be Iceland’s largest. Laugavegur 52. {Kúnígúnd} Gift shop with beautiful glass and porcelain products from distinguished firms like Royal Copenhagen. Laugavegur 53. {Iana} This Italian firm has been producing children’s garments at affordable prices since 1928. Laugavegur 53. {Hereford Steakhouse} A restaurant that has earned a reputation for great steaks at affordable prices. Laugavegur 53. {Tískuval} Ladies fashion. Refined and respectable looks. Laugavegur 53. {Svarta Kaffi} Svarta Kaffi (Black Coffee) is one of the older cafés in Reykjavík, serving a wide assortment of coffee drinks. The soup in bread is local favourite. Laugavegur 54. {Flash} Affordable prices have kept this ladies fashion store in the running for a long time. Usually there is a rack outside with special offers. Laugavegur 34. {J. P. Tattoo} One of five tattoo parlours in central Reykjavík. This one is the official Reykjavík Grapevine tattoo artist. Laugavegur 54. {Carl A. Bergman} Watchmaker with decades of experience, and sophisticated brands. Laugavegur 55. {Friis Company} Leather shoes and bags for the young and impressive from this Danish Label. Laugavegur 55. {Icelandic Designs} Glass bowls and other glass artifacts by Icelandic artists and manufacturers. Laugavegur 56. {Stíll} Dealing in women’s fashion and respectable suits. Laugavegur 53. {Bónus} The low price supermarket. Simply the cheapest way to survive in Reykjavík, other than rummaging through trashcans. Laugavegur 59. {Storkurinn} Yarn and other knitting and embroidery instruments for the creatively inspired. Housed on the 2nd floor. Laugavegur 59. {Smekkleysa / Bad Taste} The best independent record store in Iceland. Also hosts a gallery, featuring the Lobster Or Fame exhibition chronicling the history of Bad Taste, which has been the home of many of Iceland’s most successful musicians such as Björk and the Sugarcubes. The best place to get Icelandic music. In store concerts with local artists every Friday at 17:00 and Saturdays at 15:00. Run by Ghostdigital front man and former Sugarcube Einar Örn. Laugavegur 53. {Ígulker and Sítt að aftan} One of Reykjavík’s most interesting stores. Ígulker is a total lifestyle solution. The only place in Reykjavík that offers books on graffiti and spray cans in various colors, a DJ booth and secondhand vinyl, indie clothing and shoes, secondhand books by Abbie Hoffman, paintings, and a hair salon. Laugavegur 60. {Allt í blóma} A florist and a gift shop, selling unique Christmas balls during December. Each one is hand painted on the inside through a small hole and reportedly takes one to two days to make. Laugavegur 61. {Jón og Óskar} This must be the ultimate gift shop. A goldsmith – watchmaker combo with a porcelain and crystal department to further impress. Prestige in all categories. ICEcold is the company’s own line of jewellery. Laugavegur 61. {Sjón gleraugnaverslun} Optician, with a staff specialising in advising customers on the selection of frames for glasses. Offers a variety of looks from some of Europe’s preeminent designers like Armani and Gucci. Laugavegur 62. {Amadeus hair salon} A place to get a haircut. Also offers a variety of hair products Make reservations with a two days notice. Laugavegur 62. {Gilbert úrsmiður} Selling clocks in different shapes and sizes. Everything from wristwatches to pocket watches and wall clocks. Offers Icelandic design, JS Watch Co. Laugavegur 62. {Söluturninn Vitinn} A small candy shop with a friendly atmosphere, selling whatever candy the mind might fancy. The storefront window is good for viewing passing shop-aholics with a traditional “pylsa” (hot dog) in hand.Laugavegur 62. {Knickerbox} Women’s underwear mostly but also a wide selection of PJs and gowns. Knickerbox offers selections in various degrees of comfort and sexy looks. Laugarvegur 62. {Bernharð Laxdal} A ladies store with a speciality in ladies coats. Laugavegur 63. {Handprjónasamband Íslands} Run by The Hand Knitting Association of Iceland this store offers women from all over Iceland a place to sell their hand-knitted products, made from Icelandic wool. Keep an eye out for the traditional eight-petal rose sweater pattern. Laugavegur 64. {P. Eyfeld} Casual wear for gentlemen. The only reliable source of Stetsons in Iceland. Laugavegur 65. {Gleraugnasalan} A licensed optician with a wide array of prestigious labels. Laugavegur 65. {GK Reykjavík} Supplies both genders with fashionable business clothing and casual wear. A local favourite are the GK Reykjavík suits, by Icelandic designer Gunnar Hilmarsson. Laugavegur 66. {Sipa} Sipa’s area of speciality is selling cute things. All sorts of cute things you never needed but always wanted, plus some other really cute stuff you never even realised you wanted. Laugavegur 67. {Mona} Ladies fashion and jewellery. Generous selection of leather coats and handbags from Serbia-Montenegro. Various Icelandic designers also sell their products here. Laugavegur 66. {CM} Radio makes the perfect fashion accessory. CM offers elegant suits for the modern woman and elegant radios from Danish designer Henry Kloss. Laugavegur 66. {Þruman / Hókus Pókus / Tattoo 69} Þruman is a record store that specialises in techno and dance music. Hókus Pókus offers clothing for the music fan, plus Halloween costumes and funny party novelties. In cooperation with Tattoo 69, the downstairs tattoo parlour, they also sell jewellery for piercing. Laugavegur 69. {Húfur sem hlæja} Inspired by Icelandic folk tales, the troll hats and the elf hats have been a hallmark for over ten years. Offers a wide assortment of hats, as well as mittens and scarves. Known for the Laughing Hat. Laugavegur 68. {Gizmo} Poker enthusiasts gather here to talk about their favourite game and stock up on chips and card decks. Also available are various board games and party novelties. Laugavegur 70. {Seyma} This fabric shop has been an integral part of Laugavegur for longer than most people can remember. The staff is willing to help you to the point that the shopping experience becomes reminiscent of granny’s sewing lessons. Laugavegur 71. {Hjálmar Torfason} Sophisticated jewellery designed and crafted by Hjálmar Torfason, goldsmith. Laugavegur 71. {Parísartískan} The salesperson describes this as “Reykjavík’s best kept secret.” On the 2nd floor and around the back, lies the entrance to one of Reykjavík’s oldest and poshest ladies fashion stores. Laugavegur 71. {Gutz} Clothes with attitude for rebelling teenage girl. T-shirts, caps, side bags and jeans.Laugavegur 72. {Barónspöbb} Finally, a bar in Reykjavík that doesn’t try to attract the hip and well dressed. If Bukowski had ever been to Iceland, this is where he would have been drinking. Laugavegur 72. {Miðbar} The locals gather for a game of chess and a glass of beer. Weekends bring English football on the big screen and an occasional live music act. Laugavegur 73.
{Kaffi Vín} Inspired by the beautiful city of Vienna and its rich coffee tradition, this café/bar located in the cellar, offers an Austrian theme, complete with Austrian wine and pastry. Laugavegur 73. {Íslenskir karlmenn} One-stop business outfitting. An array of gentleman’s suits and shoes from Italy and Germany. Laugavegur 74. {L’occitane} Diversify is the business mantra of the day. A collection of all-natural cosmetics and fragrances for men and women and interestingly enough, gourmet herbs and olive oils from the Mediterranean. Laugavegur 76.
{Vinnufatabúðin} Every five years or so, the plaid shirts and denim jackets from Vinnufatabúðin (the Work Clothes Store) re-enter the fashion cycle. The rest of the time it just supplies durable men’s clothing. Laugavegur 76. {Mónakó} As close to a casino as you’ll find in Iceland. Come early to secure a slot machine. Enjoy supporting a good cause, as your losses will be donated to charity. If the slot machines are full, the cue by the bar gets more talkative as the waiting prolongs. Laugavegur 78. {Sigurboginn} Cosmetics and clothing for ladies. Friendly service and a wide array of gift boxes from quality brands. Laugavegur 80. {Reykjavík Bagel Company} Located in a charming old house, RBC offers bagels in abundance and an Internet hot spot. That should justify a visit. Laugavegur 81. {Cher} Ladies fashion. Posh looks predominate. Laugavegur 82. {Halla Boga & Helgi Guðmundsson} Cohabiting in this small shopping space, a watchmaker and a goldsmith have their products on display. Laugavegur 82. {B. Young} An opulent selection of stylish fashion for young women who know what they want. Emphasising coordination of colours. Laugavegur 83. {Hjá Berthu} This shop has outlasted most other shops on Laugavegur and is one of the oldest women’s clothing stores in Iceland in the same ownership for well over 30 years. Top of the line ladies fashion from Danish and German labels. Laugavegur 84. {Tamten} Chinese silk dresses for women of all ages, imported directly from the land of the dragon. Laugavegur 85. {Toni & Guy} With over 400 franchises worldwide, Toni & Guy are the hair franchise. A recent Reykjavík Grapevine review described this as the Blue Lagoon of Reykjavík hair salons. What more does one need to know? Laugavegur 96. {Dún og Fiður} A speciality store dealing in bed linen, covers and pillows. Makes staying in bed even more justified. Laugavegur 87. {Sautján} Iceland’s leading fashion store for over a decade. A fashion house with several departments focusing on different age and gender groups. Laugavegur 89-91. {Vero Moda} One of over 800 Vero Moda stores around the world. Fashion for young women from the Vera Moda label. A good selection of stylish clothing and jeans. Laugavegur 95.
{Seating Concept} A speciality store offering furniture from this Swedish manufacturer. Laugavegur 97. {4 dot….} Sparkle and shine. Fashion accessories and clothes. Serving girls from six to sixty. For all those who love to glitter. Laugavegur 100. {Hitt hornið} A tourist shop with a flea market feel to it. Items range from traditional souvenirs like postcards to photo frames and posters in one disorganised jumble. Laugavegur 100. {Ónix / Hair and Body Art} A hair salon and an inventive beauty parlour, specialising in extreme make-up. Make an appointment in advance. Laugavegur 101. {Textilline} Clothing alterations and sewing repairs and a store selling fabrics for the DIY fashion enthusiast. Laugavegur 101.
{Antíkbúðin} This small but rich in character antique store is full to the brim with old furniture, silver and porcelain. Browse around and find hidden gems. Laugavegur 101. {Kaffisetrið} This one-of-a-kind diner offers a menu filled with traditional Thai and Icelandic dishes. On the weekends it doubles as a karaoke hot spot. The strangest of fusions. Take-away available. Laugavegur 101. {Fataland} For 11 months a year, this is a clothing market. During December, a Christmas gift market, filled with bargain toys and other Christmas present material. Laugavegur 118. {Mai Thai} Finding material for Oriental food used to be a challenge in Iceland before Mai Thai recently opened. A supermarket-like store with hard-to-find Oriental ingredients. Laugavegur 118. {Bókabúðin Hlemmi & Krakkafjör} On the upper floor, books, magazines and office supplies. A good selection of English language paperbacks. On the lower floor, toys and children’s clothing for the youngest generation, including the most awesome tricycle to date. Laugavegur 118. {Ban Thai} A Thai family-run restaurant with a lot of character. Offering traditional Thai dishes and a selection of Thai beer and wine. Laugavegur 130.

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